The community that games together, stays together.

Challenge

Xbox is the Official Game Console of the NFL which, after two years of promotion, is no longer breaking news to fans and gamers. Microsoft needed a fresh video campaign to keep NFL fans and gamers plugged into the console, the league and with one another via Xbox Live.

Solution

Let’s face it. NFL players are incredibly good at being professional athletes. But what about playing video games and connecting with fans on Xbox? Total rookies. We brought this insight to life, showcasing why some players are having a tough time relating to fans, even through Xbox Live is the fastest and most reliable gaming community. From there we added some out-of-character humor delivered by some of the league’s biggest stars, a few cameos and a clear value prop.

Results

2 Million online views within the first two weeks of launch.
Picked up by several major tech and sports news outlets, including USA Today, Bleacher Report, Gamespot, and more.
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