Introducing printing to the next generation of makers.

Challenge

HP’s newest all-in-one printer is portable, colorful and easy to afford, making it the perfect choice for creative, self-driven millennials. But before they commit, they need to see it in action.

Solution

We created an upbeat, heartfelt video in which millennials use the printer to express their individuality and make authentic, personal connections.

Results

With nearly 1.5 million views and 1,000 comments on Facebook, the video has connected strongly with our target audience. It was also featured during the keynote address at HP’s Executive Forum, where the company’s newest products were introduced to key vendors.