The U.S. Department of Energy’s SuperTruck Challenge asked truck manufacturers to create a truck with at least 50 percent freight efficiency. Daimler and Freightliner engineers responded with the Freightliner SuperTruck, a concept truck with 115 percent freight efficiency and up to 12.2 MPG. That’s unheard of. So our task was making sure it was loud and clear. We stepped up to help create a launch video, logo design, microsite development, media relations, promotional merchandise, and more.