Celebrating 70 years of innovative trucking.

Challenge

Freightliner was coming up on its 70th anniversary. As a part of its celebration, it wanted to showcase its seven decades as the trucking industry’s innovator.

Solution

We told a story that could only be Freightliner’s, honoring the company’s heritage as an industry innovator with strategy, branding, video, logo creation, microsites, marketing collateral, booth design and paid media. The campaign included a teaser, and launched at MATS, the industry’s largest trade show.