Turning the future of trucking into reality.

Challenge

The U.S. Department of Energy’s SuperTruck Challenge asked truck manufacturers to create a truck with at least 50% freight efficiency. Daimler and Freightliner engineers responded with the Freightliner SuperTruck, a concept truck with 115% freight efficiency with up to 12.2 MPG. That’s unheard of. Our task? Making sure it was heard loud and clear.

Solution

The future of trucking deserves a site that’s equally impressive. Which is exactly what we made, along with a full launch campaign that included a promotional video, logo design, microsite design and development, media relations, promotional merchandise and more.

Results

20,000 unique visitors in the first week

46% of site traffic referred from respected industry press

Rosey Awards for excellence in responsive design, rich media and identity design